Contigo - Beckers
Asked to create brand awareness, and visibility for a new range of Beckers ‘on the go’ frozen food throughout the Benelux, Contigo delivered the concept ‘turn-key’: storyboard, budget, planning, and locations. Product sampling was organised in a host of different places: train stations, shopping centres and main streets.A wall of microwaves was used to prepare the product samples, as well being eye catching in itself. To attract even more attention, a new media the ‘Pixman’ was used, with the latest TV commercial being shown and a simultaneous distribution of flyers and food. A team of 6 waiters was on hand to make and distribute the warm snacks to passers-by. The visibility and trial led to greater penetration, and better distribution.
More info about Beckers ? www.beckers.be