Contigo - GSK - Aquafresh
The challenge was both to offer samples of the Aquafresh toothpaste, and collect names and contact details of the core target audience. Contigo found the young ladies, 25-35, trendy, out-going, and self-assured by visiting shopping centres, shopping streets and the coast. And more than 100.000 samples were distributed. The concept was based around a standard sampling set-up (trolley, flags and banners) with a web/photo contest to find ‘the most beautiful tongue’ – this in line with the advertising concept: Don’t forget your tongue! The reactions were very positive and many young ladies stuck their tongues out with pleasure! Another original launch! 
More about Aquafresh ? www.aquafresh.be/