Contigo Pepsico - Lays
A massive sampling action accompanied the launch of two new Lays Superchips: ‘Hot’ and ‘Cool’, and this across all of Belgium and the Netherlands. Contigo conceived and then delivered a contest whereby the winners would choose between a hot and cold destination. At the same time that the sampling was done, the contest was launched. Follow-up was done on the web, whereby people were invited to make up slogans. The best ones won holidays thanks to D-Reizen in the Netherlands and Sunjets in Belgium. The whole action was conceived and followed through by Contigo, and Lays (PepsiCo) were most satisfied with the increase in sales.
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