Contigo - Tropicana Smoothie
During last summer Contigo launched Tropicana Smoothie.We developped the concept of the Smoothie Cheerleaders. We visited different locations all summer long : crossroads, offices, train stations, coast... Our cheerleaders invited the consumers to experience the ultimate sensation of a mixed fruit in our giant blender. The objective was to create a consumption habit, this has been achieved by the distribution of 132.000 chilled samples. A fresh and successful sampling campaign !
More about Tropicana Smoothie ? http://www.tropicana.be/